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Fuel comparison

Supermarket fuel vs branded fuel: what should drivers compare?

Drivers often compare supermarket and branded forecourts by price alone. That is a good starting point, but it is not the whole journey decision.

Price matters, but convenience matters too

A lower pump price is helpful when the station is nearby or already on your route. If it requires a detour, the real saving should include distance, time and fuel used.

What to compare

  • Price per litre: the headline comparison.
  • Route fit: whether the station is on the way or out of direction.
  • Fuel type: petrol, diesel and premium fuels can vary by station.
  • Station details: opening times, facilities and payment preferences can affect the practical choice.

The Route & Fuel angle

The app is designed to help drivers compare useful stops, not just cheaper names on a list. That is especially valuable when several stations are close in price.

Bottom line

Choose the station that gives the best real result for your route, vehicle and fill-up — not just the lowest number on the board.